Recent attempts to improve on the quality of psychological research focus on good practices
required for statistical significance testing. The scrutiny of theoretical reasoning, though …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now
handle many different everyday tasks and are also increasingly assisting consumers with …

Highlights•Opportunity costs are relevant decision aspects, yet people often neglect
them.•Memory accessibility and constraints increase the likelihood of considering …

When advertising products to consumers, firms sometimes conceal key aspects in an effort
to arouse consumer curiosity. This research investigates when and how visual concealment …

Using a measurement model of brand name and consumer preferences, this study aims to
investigate the effects of brand name on consumer preferences in Turkmenistan. This study …

The idea that choices alter preferences has been widely studied in psychology, yet prior
research has focused primarily on choices for which all alternatives were salient at the time …

Abstract Research Aims: Using two countries as the object, this study aims to analyze the
influence of technology readiness towards favorableness on online transportation …

Trade-offs between attributes are common when making product choices. Prior research
suggests that consumers tend to avoid the extremes and opt for the middle options when …

The authors develop and test a theory of consumer inaction traps in the domain of decisions
to either address or endure product malfunctions. According to this theory, the magnitude of …