Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …

The experience of escaping the real world and losing oneself in a fictional one brings
pleasure to many. We draw on the overarching theory of narrative transportation (see Gerrig …

There is nowadays a growing scholarship examining the intersection of popular culture and
tourism. Most of this literature reveals that much of this work is grounded in an optimistic …

Popular culture tourism encompasses a range of expressive practices that attract fans
traveling to destinations associated with their fandom pursuit. However, scholarship on this …

Customer journeys in tourism are becoming more complex, often including multiple touch
points that can influence expectations, experiences, and travel behaviors. The management …

Music is acknowledged as an excellent means of evoking favorable behaviors and brand
image, and this research puts auditory sensory input at center stage. By drawing on sensory …

Authenticity in travel and tourism research is often explored at the tangible-existential nexus.
However, the collaborative forces embedded within digital sharing economy platforms draw …

This research takes a post-postmodern stance to investigate tourists' predisposition toward
alterreal authenticity (ie, altered reality). It draws on Schachter's two-factor theory of emotion …

Minimal research has been carried out regarding the host community's perceptions of and
reactions to film tourism impacts, utilizing a mainstream tourism destination such as Bali …

The popularity of danmaku, overlaid comments displayed during videos, is attributed to its
synergized social interaction; its effects, however, remain under-researched. Applying the …