The use of games in educational contexts is well documented in GBL research.
Nevertheless, effectiveness evidence needs to be more extensively analyzed. An effective …

Recent research has discussed the opportunities associated with the use of social media
tools in the classroom, but has not examined the perceptions students themselves hold …

After decades of research in marketing and management education, what do we now know
about what educational practices work best for improving actual learning? We answer this …

The use of social media across the educational setting is on the rise. Subsequently, the body
of research on this topic is vivacious and rising. Recent study has discussed the chances …

To augment traditional lecture with instructional tools that provide options for content
representation, learner engagement, and learning expression, we followed the Universal …

4 Journal of Marketing Education 38 (1) learning, and self-reports of learning, one type of
indirect assessment, is a measure of perceived learning. At some schools, SET contain …

ABSTRACT COVID-19 forced marketing education online, physically separating faculty from
their students complicating communication, and generally disrupting the social process of …

Consumers' psychological perceptions and reactions to marketing management strategies
are important factors for the success of any organization. Optimistic sales predictions based …

Group-based teaching and learning is ubiquitous across undergraduate and graduate
business curricula, and with any type of group work, free-riding—a form of social loafing in …

Smart learning environments (SLEs) are spaces that incorporate technology to improve
students learning outcomes. This growing body of literature typically examines day-to-day …