The Role Of E-Commerce For MSMEs
B Rahayu - Jurnal Ekonomi, Bisnis dan Manajemen, 2023 - journal.unimar-amni.ac.id
The purpose of this research is to determine the determinants of choice variables for MSME
companies in Cimahi when it comes to using e-commerce. In this study, the Theory of …
companies in Cimahi when it comes to using e-commerce. In this study, the Theory of …
How Do Brand Awareness and Inovation Influence Purchasing Decisions
C Anam, B Rahayu, W Nurhayati - Journal of Management, 2023 - myjournal.or.id
In order to improve consumer purchase decisions, this study attempts to investigate if brand
awareness can moderate promotional activities, product quality, and product innovation. The …
awareness can moderate promotional activities, product quality, and product innovation. The …
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