Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Purpose The main objectives of this study are (1) to identify the determinants of pre-and post-
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …

Purpose This research aims to present a conceptual model for construction management
programme curriculum development from the perspective of higher education institutes …

Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it
has become imperative for practitioners and academicians to look beyond technology …

While higher education service quality (HESQ) has emerged as a key determinant of
sustainable competitive advantage for universities, its impact on important student outcomes …

Research regarding university management from the field of marketing has been increasing,
as well as the differential strategies designed by universities to attract and retain both …

Rapid technological development, globalization, digitalization, the COVID-19 pandemic, and
many other factors cause significant transformations in education, which requires regular …

Educators are crucial for student success in higher education, yet they often experience high
levels of occupational stress which threaten their wellbeing. Informed by a conceptual …

Purpose A university's brand is a key competitive advantage in higher education (HE). This
study examines the university's reputation's intermediary impact on core services (emotional …

Purpose Nowadays, universities increasingly consider reputation as a key component for
improving quality and rankings. A positive reputation opens doors to added value and …