Continuous “Planting a seed of interest”: children's book marketing strategies on Xiaohongshu
Y Nan, H Chen - Young Consumers, 2025 - emerald.com
Purpose As one of China's most influential social platforms, Xiaohongshu is considered an
underexploited market with significant user traffic. This study aims to build on existing …
underexploited market with significant user traffic. This study aims to build on existing …
[PDF][PDF] A Decision Guidance for Solving Success Rate Political Campaign Using Distance Weighted kNN in Nassi-Shneiderman Framework.
Campaigns on online social media are becoming intriguing because all parties can compete
with each other. Various content can be created to support or defeat one another. Interaction …
with each other. Various content can be created to support or defeat one another. Interaction …
[PDF][PDF] The Pursuit of Transparency and Control: A Classification of Ad Explanations in Social Media.
Online advertising on social media platforms has been at the center of recent controversies
over growing concerns regarding users' privacy, dishonest data collection, and a lack of …
over growing concerns regarding users' privacy, dishonest data collection, and a lack of …
Understanding brand image from consumer-generated hashtags
KK Park, H Kim - Asia Marketing Journal, 2020 - amj.kma.re.kr
Social media has emerged as a major hub of engagement between brands and consumers
in recent years, and allows user-generated content to serve as a powerful means of …
in recent years, and allows user-generated content to serve as a powerful means of …
The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products
B Tjandra, D Luhukay… - … Conference on Informatics …, 2023 - ieeexplore.ieee.org
To enhance the promotion of property products, the company is using social media as a
platform for branding. Technology has shifted the promoting paradigm from offline to online …
platform for branding. Technology has shifted the promoting paradigm from offline to online …
[HTML][HTML] TikTok| Research Summary
E Woodbury - elisewoodburydesign.wordpress …
TikTok is a social media video sharing platform that has amassed a global audience of more
than 800 million active users in 75 languages and 150 countries. TikTok offers a richer …
than 800 million active users in 75 languages and 150 countries. TikTok offers a richer …