Engagement in electronic health (eHealth) and mobile health (mHealth) behavior change
interventions is thought to be important for intervention effectiveness, though what …

By some counts, up to 98% of environmental news stories are negative in nature. Implicit in
this number is the conventional wisdom among many communicators that increasing …

The need to elicit public opinion about predefined topics is widespread in the social
sciences, government and business. Traditional survey-based methods are being partly …

Purpose–The purpose of this paper is to clarify the aims, monitoring methods and
challenges of social media monitoring from the perspective of international companies …

Entertainment-education (EE) is a communication strategy that uses popular media to
engage with audiences on prosocial topics such as health, social tolerance and …

Purpose The objective of this paper is to increase understanding of social media in
international business context. To this end, the authors make an attempt to integrate the …

Background The accelerating pace of scientific development means that most Americans
outside the scientific community will learn the majority of their science after they leave formal …

Can mass-mediated storytelling inspire sustainable practices for the greater public good?
Can positive media models be portrayed that uphold sustainability principles? These are …

While social media offer an unprecedented opportunity for orchestrating large-scale
communication campaigns, it is often difficult to track audience responses on various digital …

I remember my own first steps in the field of entertainment-education. In the mid-1980s, I
watched the popular prime time television sitcom Zeg eens A, which was broadcast in the …