This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

In order to succeed in today's competitive business environment, a firm should have a clear
business strategy that is supported by other organizational strategies. While prior studies …

Although the identification of customer needs constitutes a cornerstone of the marketing
concept, the accuracy of frontline employees' perceptions of customer needs has never …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

Purpose–The purpose of this paper is to use a theoretical framework (ie resource-based
view) to investigate causal relationships between the supply chain integration, market …

While many large businesses start out as a small enterprise, remarkably little is known about
how an organization actually changes internally during the periods of growth. Small …

Research on the adoption of Enterprise Resource Planning (ERP) systems has drawn much
attention in the information systems (IS) research. This study extends previous research on …

This study presents how information technology (IT) contributes to market orientation (MO).
The authors analyze the way companies deal with market intelligence to facilitate the …

With the rapid development of information technology, knowledge has become an important
strategic resource for enterprises. To maintain competitive advantage, travel agencies need …

The perceived impacts of information technology use on firm marketing organization
performance are examined. A theoretical model is presented linking organizational and end …