Although a growing literature has investigated how animosity and consumer ethnocentrism
change customers' perceptions of foreign products in developed markets, research …

Purpose Industry-wide crises involving consumer products place consumers at risk.
Consumers rely on institutions that constrain corporate practice and control product quality …

The character and underlying causes of global consumer culture (GCC), and the effects of
globalization on self-concept and cultural identity have been the subject of much debate …

Changes in political economy, the rise of emerging economies outside of the traditionally US-
dominated trans-Atlantic region and the globalization of culture enabled by democratized …

The aim of this research paper is to find the influence of the demographic factors on national
culture and the influence of national culture on consumer necessities and luxuries of …

Country-of-origin (COO) phenomenon has gained considerable importance with the
recognition that it could function as a weakness or strength, which can cause international …

Recent images from the Hubble Space Telescope exposed planetary systems that have
baffled astrophysicists, whose marketplace parallels have long fascinated brand managers …

Приликoм купoвинe вeликoг брoja рaзличитих кaтeгoриja прoизвoдa и услугa,
пoтрoшaчи имajу избoр кojи укључуje брeндoвe кaкo мултинaциoнaлних и глoбaлних …