While the attraction effect has received considerable attention in consumer research, recent
research concludes that the effect is restricted to artificial choice settings, which questions its …

Building on the dual-system theory of judgment, we propose an intuitive and deliberate
framework for understanding the effects of preference construction in choice. We argue that …

Sequential sampling of evidence, or evidence accumulation, has been implemented in a
variety of models to explain a range of multialternative choice phenomena. But the existing …

In multi-alternative choice, the attraction, compromise, and similarity effects demonstrate that
the value of an alternative is not independent of the other alternatives in the choice-set …

The authors examine how a reference to an unrelated product in the choice context affects
consumers' likelihood of donating to charity. Building on research on self-signaling, the …

The rise of omni‐channel retailing poses challenges for e‐marketplace platforms. To retain
third‐party sellers in the face of competitive pressure from rivals, e‐marketplace platforms …

A main objective of Behavioral Decision Theory (BDT) research–demonstrating that
economic theory often fails as a description of decision making as well as gaining insights …

This research examines an element of choice architecture that has received little attention—
whether options are presented simultaneously or sequentially. Participants were more likely …

The attraction effect emerges when adding a seemingly irrelevant option (decoy) to a binary
choice shifts preference towards a target option. This suggests that choice behaviour is …

The current research proposes that the extent to which consumer choices are affected by the
decision process depends on the underlying nature of the choice problem. Specifically …