Research on corporate social responsibility continues to advance in the context of small and
medium-sized enterprises (SMEs), although the results remain fairly contentious and …

Corporate activities vastly impact the environment and society, and people are increasingly
becoming conscious of this. Generation Z (GenZ), an emerging customer segment globally …

In order to succeed in today's dynamic and competitive marketplace, it is of paramount
importance for firms to manage their brand and product portfolios such that they not only …

Cause-related marketing as part of corporate social responsibility, becomes an increasingly
used tool by companies operating in the market. Many studies have shown the benefits of …

The purpose of this paper is to explore the evolution of the concept of corporate social
responsibility (CSR) in academia. The process of evolution is conceptualised to consist of …

This chapter looks at corporate social responsibility (CSR) communication through the lens
of marketing, which sees itself not only as selling goods or services to customers but rather …

Abstract Considering that Corporate Social Responsibility (CSR) is a recurrent research
topic in the marketing literature, this study aimed to analyse the epistemological orientation …

El presente trabajo se ha desarrollado, con la finalidad de analizar el estudio de la
producción científica sobre la “Responsabilidad Social Corporativa” en la bases de datos …

Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt
sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft …

The purpose of this research study is to investigate different issues regarding CSR and
marketing communication: use of CSR as a marketing tool; CSR activities and customer …