[引用][C] Marketing (plus) durable
P Volle, J Schouten - 2022 - De Boeck Supérieur
[PDF][PDF] Firms' proactive contribution towards carbon neutrality
JY LEE - 2023 - archives.kdischool.ac.kr
Proactive contribution towards carbon neutrality by heavy carbon-footprint firms is one of the
challenges the global community is facing. Consequently, there has been high scholarly …
challenges the global community is facing. Consequently, there has been high scholarly …
Riskier Business: How Consumer Perceptions of Corporate Political Advocacy Have Evolved.
CA Esken, L Weinzimmer - Journal of Management Policy & …, 2022 - search.ebscohost.com
Historically, companies have largely avoided taking sides on political issues due to their
risky polarizing nature and focused their efforts on business operations and controlling what …
risky polarizing nature and focused their efforts on business operations and controlling what …
[PDF][PDF] Brand Activism Scepticism
G Dagan, J van Zeijderveld - 2022 - lup.lub.lu.se
Brand Activism Scepticism Page 1 Brand Activism Scepticism Consumer Validation of Brand
Activism’s Moral Competency By Gal Dagan & Jessica van Zeijderveld MSc International …
Activism’s Moral Competency By Gal Dagan & Jessica van Zeijderveld MSc International …
Should Warm or Competent Brands Take a Stand?
J Kramer - 2023 - search.proquest.com
This work project examines how brand characteristics (warmth vs. competence) lead
consumers under the influence of personal values to expect certain brands to be actively …
consumers under the influence of personal values to expect certain brands to be actively …