Traditional commerce does not have a great variety of products: it has a more leisurely sale
and does not develop impulse buying. The most important factor is the direct relationship …

Different streams in marketing literature report a positive effect from longevity claims
(eg,'since 1840') on perceptions of quality. This paper integrates these different streams …

Purpose This paper aims to model and estimate how celebrity chief executive officers
(CEOs) credibility (ie expertise, trustworthiness, attractiveness) is related to their brand …

This research focuses on the relationships among destination personality's dimensions, self-
congruity, ambiguity tolerance, and tourists' attitude towards a destination, based on a study …

Purpose This study explores the influence of heritage brand extension on consumer
purchase intention and analyses the effects of pop culture involvement. The extension of …

Purpose Brand crises are widespread in the marketplace and how consumers perceive and
respond to such crises is crucial for brand survival. This paper aims to elucidate the critical …

People crave authenticity in tourism. However, empirical research on the effect of logo
design elements on souvenirs' perceived authenticity has mainly been ignored in the …

The ongoing transformation of the fashion industry is driven by an increasing focus on
sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social …

In recent years, the theme of brand heritage has gained significant relevance. In an era of
globalization and rapid cultural change, companies increasingly recognize that leveraging …

This study explores the effectiveness of black-and-white imagery in luxury brand
communications, specifically in influencing consumers' perception of luxury in an era of …