Metaverse is a term that has been gaining traction in the tech world since 2020. The term
metaverse, a threedimensional virtual world inhabited by avatars of real people—and …

Along with the rapid increase in the number of Internet users around the world, the World
Wide Web has become the fastest growing advertising medium in this decade. The …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

New digital technologies have dramatically changed the way firms communicate and
interact with consumers via digital media. In this digital era, what does the future of …

In recent years, online learning in the education sector has increasingly become prominent.
While many believe that online learning has the potential to reduce inequity, the debate on …

In a representative survey of the Dutch population we found that people with low levels of
education and disabled people are using the Internet for more hours a day in their spare …

This research examines the effects of social media brand–consumer interactions on three
types of customer value: customer lifetime value (CLV), customer influencer value (CIV) and …

The International Conference on Intelligence Science and Advertising Development was
held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts …

The media are home to an eclectic bunch of people. This book is about who they are, what
they do, and what their work means to them. Based on interviews with media professionals …

Traditional measures of the effectiveness of marketing communications suggest a specific
process by which marketing actions influence consumers. This article offers a broader …