The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

The study tested a celebrity endorsement model to investigate the direct and indirect
influences of celebrity attachment on brand loyalty across two culturally distinct countries …

The concept of sustainable tourism development is derived from sustainable development.
Building tourism with the framework of sustainable development has become a necessary …

Purpose This study aims to analyze communication from the perspective of social marketing,
positive emotions, and the topics chosen by Spanish tourist destinations to show their …

Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …

Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …

The rapid advancements in big data techniques and artificial intelligence (AI) have led to a
radical transformation of the tourism industry, resulting in the development of smart tourism …

Consumer online reviews are prolific, authentic, and real-time, providing potential business
opportunities. Traditional SWOT analysis is highly subjective, lacks an effective focus on the …

Abstract Prof. Srinivasa Sourirajan is remembered by the desalination and membrane
community as the “Father of Reverse Osmosis”. He passed away at the age of 98 peacefully …

This study aims to conceptualize tourist journey through analyzing tourist experiences. In
this study, the connotation and important criteria of the Eiffel Tower visitor travel experiences …