RV Kozinets - Journal of Service Management, 2022 - emerald.com
Purpose Contemporary branding transpires in a complex technological and media environment whose key contextual characteristics remain largely unexplained. The article …
Transformative changes in the societal and service context call out for the service discipline to develop a coherent set of priorities for research and practice. To this end, we utilized …
This article utilizes input from service scholars, practitioners, reviews of published literature, and influential policy documents to identify service research priorities that push the …
M Kerin, DT Pham - Journal of Manufacturing Technology …, 2020 - emerald.com
Purpose To review the state-of-the-art in smart remanufacturing, highlighting key elements of an Industry 4.0 (I4. 0) future that supports circular economy (CE) principles and offer a …
With the growth of e‐commerce and associated home deliveries, understanding the role of drivers in shaping the customer experience in last‐mile delivery is now more crucial than …
Purpose Conducting research that is both practice-and theory-relevant is important for the service research community. Action research can be a fruitful approach for service …
Purpose Responding to an increasing call for a more comprehensive conceptualization of customer delight, the purpose of this paper is to expand the theory of customer delight and to …
T Zhang, X Yan, WYC Wang, Q Chen - Technological Forecasting and …, 2021 - Elsevier
Online personal branding is useful for physicians to promote themselves on online healthcare service platforms. However, there is a lack of understanding of the antecedents …
G Wu, L Liang, D Gursoy - International Journal of Hospitality Management, 2021 - Elsevier
The attractiveness of service employees can have a significant impact on customer attitudes and behaviors. While frontline employees can reduce the risk of the COVID-19 transmission …