The involvement of green marketing in sustainable consumption is becoming a hot topic in
recent decades. However, the co-themed studies of these two terms are relatively less …

Engaging coastal communities in beach clean-up initiatives is crucial for the sustainability of
marine ecosystems and the support of the blue economy. This study aims to examine the …

Beaches are important tourism resources in coastal areas and have become the preferred
destinations for coastal tourism. For scientific management of beach resources, the …

Sustainability has become a key consideration for tourist destinations, and digitalization is
increasingly being used as a tool to enhance sustainable tourism development. This paper …

Cultural tourism has become important for economic transformation. This study aims to
construct a model that assesses the performance of cultural tourism for various tourist …

Purpose This paper aims to explore the causal relationship of user-generated content (UGC)
on trust in UGC (TUGC), destination image (DI) and tourist visit intention (VI) guided by the …

This study aims to examine the influence of brand image as a mediator between social
media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the …

Sustainable development involves economic growth in line with the requirements of
ecological balance and human development, involving people's relations with the …

Introduction This study investigates the impact of social media on pro-environmental
behavior (PEB) through the lenses of the Theory of Planned Behavior (TPB) and Social …

This research delves into the intricate dynamics of travelers' decision-making processes,
particularly their response to the media's portrayal of environmental risks and the …