Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …

The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …

Aim/purpose–This paper systematically reviews the literature of employer branding (EB) and
employee-based brand equity (EBBE) using the Application Programming Interface (API) …

Applying the principles of sustainable development is an element of building the image of an
organisation as an employer. The opinions of young people commencing their professional …

Among the efforts to create a company brand, the development of a successful employer
brand is today not only a sign of a socially responsible business, but also a tool to achieve …

Purpose Drawing on the psychological contract theory and signaling theory, the purpose of
this paper is twofold: first, to examine the effect of employer rankings and employment …

Drawing on signaling theory (Spence 1978), we propose that communicating work–life
balance benefits offered along with favorable employee recommendations and valued job …

Purpose The changing demographics of talent market calls for a better understanding of the
expectations of diverse job seekers. However, there is limited research on employer …

In this study we examined the impact of employer branding orientation (EBO) on recruitment
performance. The study is based on a sample of 153 knowledge-intensive firms operating …

Practitioners and academicians are of the view that an engaged workforce is essential to
attain competitive advantage. The role of employee engagement is even more critical in the …