Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Purpose The paper aims to investigate the practices facilitating the transformation of
healthcare services, understanding the resulting outcomes in terms of well-being and …

Although calls for inclusiveness in services are becoming more vigorous, empirical research
on how to design and implement service inclusion for stigmatized consumers remains scant …

Purpose While language is vital for a successful service exchange, it can also become a
source of vulnerability if one party is a non-native speaker in an inter-culture service …

Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Purpose When customers feel that they have no choice but to stay with their current provider
to obtain a service that they need, they feel captive. This study aims to investigate customer …

Purpose Retail organizations that consider a service ecosystems view of sustainability
focused on transformation have the potential to contribute to the wellbeing of individuals …

Purpose Service marketers are increasingly aware of inequalities triggered by service
systems and the need to prioritize practical strategies for reducing inequalities. A priority …

Academic research on ways to promote family consumers' happiness in technology-enabled
service contexts is limited. Based on the value co-creation concept and emotional contagion …

Purpose Preventative health services are keen to identify how to engage men and increase
their participation, thus improving health, well-being and life expectancy over time. Prior …