This study examines how chatbots could improve the client experience in the banking
sector. Due to their quick and effective customer service, chatbots are becoming more and …

This chapter investigates how demarketing strategies affect consumer behaviors toward
unhealthy beverage products. A survey was made using the explanatory method to collect …

The use of local language in packaging is an increasingly popular marketing strategy, aimed
at connecting with consumers. Therefore, this paper examines packaging's use of local …

This paper investigates the influence of packaging design on the Palestinian consumers'
purchase decisions. Based on the review of the relevant literature, the study identifies the …

This study aims to investigate the relationship between brand image and purchase
intentions in the context of beauty and personal care products. A survey-based approach …

This study employs data clustering techniques to examine the factors influencing the
demarketing of breast milk alternatives. The dataset is subjected to the data clustering …

This study examines how customer willingness to pay more for a product in the hospitality
sector is influenced by brand reputation. We used a survey-based study approach to gather …

This study examines how virtual reality (VR) technology affects consumers' intentions to buy
in the fashion sector. Data was gathered from a simple random sample of the Palestinian …

This study examines the impact of brand authenticity on consumers' emotional attachment
and loyalty towards fast fashion brands. A survey was created utilizing the explanatory …

Delay in construction industry is a common problem in construction sector. Previous
researchers have identified key performance indicators related to contractors, consultants, or …