International marketing research has shown vivid interest in consumers' positive dispositions
toward foreign countries and globalization. Motivated by the aim to segment international …

Foreign and domestic product purchase behavior largely depends on consumer
predispositions. The dominant construct in international marketing literature explaining such …

Building on the limited literature on consumer xenocentrism, this study investigates the route
through which the construct impacts consumers' purchase intentions for (a) domestic,(b) …

Purpose Marketing research has focussed more on in-group favoritism and out-group
derogation (ie ethnocentrism) than out-group favoritism and in-group derogation (ie …

Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism
and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or …

Brand meaning formation is a dynamic process in which consumers and brand managers
draw from extant sociocultural discourses “to give meaning to the products they consume or …

Purpose Cosmopolitanism and xenocentrism denote distinct individual orientations toward
cultural outgroups. The former considers an individual's openness to cultural diversity and …

Purpose Brands, as actors participating in the marketplace's social discourse, have the
ability to lower and, equally, raise social and cultural boundaries. As such, it is important to …

Although increasing numbers of people live in multicultural environments devoid of a
dominant culture, little is known about how, in such environments, they deal with the …

Like many other attributes, consumers exhibit varying degrees of preference with regard to
foreign and domestic products. Some consumers have preferences for domestic products …