Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence

SK Khammat, AG Atiyah - … on Explainable Artificial Intelligence in the …, 2024 - Springer
The research aims to measure the extent of the possibility of maximizing the marketing
capabilities of both the B2B platform (from company to company) and B2C (from company to …

How to write a good research paper? From 'publish or perish'to 'publish for purpose': Elbanna and Child (2023)

DW Song - WMU Journal of Maritime Affairs, 2024 - Springer
This question is of the characteristics or features that the good research paper contains. In
other words, the same question is in line with what the research is about and for. The …