Experiential tourism–role and application of micro-targeting in enhancing customer experience, engagement and loyalty
Micro-Targeting has emerged as preferred marketing and branding strategy in the travel and
tourism sector across the world. This strategic marketing approach essentially leverages the …
tourism sector across the world. This strategic marketing approach essentially leverages the …
Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective
India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …
surge in entrepreneurial activity following the launch of various e-governance schemes and …
[PDF][PDF] ANTECEDENTS TO THE CREATION OF EFFECTIVE AND DISRUPTIVE BUSINESS MODELS FOR START-UPS BY LEVERAGING METAVERSE–AN …
J Chakraborti, P Chaudhary, A Dutta - Journal of Content, Community & …, 2023 - amity.edu
The metaverse is an emerging virtual reality environment that offers new opportunities for
start-ups to create innovative and disruptive business models. However, the creation of a …
start-ups to create innovative and disruptive business models. However, the creation of a …
Private label fashion brands: Through the lens of masstige marketing theory
P Chaudhary, S Sharma - Indian Journal …, 2022 - indianjournalofcomputerscience …
The purpose of this study was to investigate the influence of private label brands (PLBs)
developed and managed by fashion retailers on the loyalty of customers towards the fashion …
developed and managed by fashion retailers on the loyalty of customers towards the fashion …
[PDF][PDF] Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective
The study aims to find the surge in the interest in wellness that can be measured by the
strength of the sentiment and find the hashtags that are playing a major trend in Twitter with …
strength of the sentiment and find the hashtags that are playing a major trend in Twitter with …
[图书][B] Manajemen bisnis ritel
Buku ini berguna untuk membekali wawasan dan pemahaman mengenai pengelolaan
bisnis ritel bagi mahasiswa. Fokus pada buku ini adalah memberikan gambaran tentang …
bisnis ritel bagi mahasiswa. Fokus pada buku ini adalah memberikan gambaran tentang …
Online Influencer Marketing–An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement
P Chaudhary - Management Dynamics, 2022 - managementdynamics …
The power of word-of-mouth is all omnipresent, but with the advent and proliferation of social
media with its speed of spreading the word, it's more significant than ever before. Online …
media with its speed of spreading the word, it's more significant than ever before. Online …
Up‐Skilling in Fashion Retail
The emerging digital technologies like virtual reality (VR), artificial intelligence (AI),
augmented reality (AR), and Metaverse, etc., are increasingly being used by retailers …
augmented reality (AR), and Metaverse, etc., are increasingly being used by retailers …
International Service Business and Globalization
D Klimkeit, P Wang, H Zhang - International Management in Service Firms …, 2024 - Springer
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