The objective of this paper is to conduct a systematic review of the literature on online
consumer reviews (OCRs) in order to provide understanding of the multi-featured nature and …

Over the past few years, more and more consumers have come to read online reviews when
they shop online. To support consumers' purchase decisions, many scholars focus on …

Abundant research has investigated the impact of review valence on purchase decisions,
but has reported mixed findings. To reconcile these mixed findings, this study unearths the …

This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …

Cross-border e-commerce (CBEC) has been thriving in recent years, generating economic
benefits for sellers and consumers. To keep up with this trend, sellers need to improve …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Due to the development of e-commerce, customers are rapidly shifting from passive
receivers of information to content contributors. Two types of content coexist on modern e …

Consumers use online reviews to help make informed purchase decisions. This paper
extends existing research by examining how content of online reviews influences …

Purpose Online consumer reviews are increasingly used by third-party e-commerce
organizations to shed light on the positive and negative sides of the brands they sell …

With the prevalence of the Internet and new media channels, consumer reviews have
become one of the main determinants of Consumers' purchasing decisions. This paper uses …