Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Modern day store brands (SB) or private labels (PL), now also popularly called private
brands, are brands generally owned and marketed by retailers. They have been active on …

In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …

Purpose Building on the Chinese guanxi perspective, the purpose of this paper is to develop
a theoretical model that explains the indirect effects of social support from friends on social …

Online grocery retailing lags behind other product categories in e-commerce. This article
focuses on consumers' need for touch (NFT) as a psychological explanation for this issue. In …

We present a novel quantitative approach to assessing sensory components on e-
commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable …

The Internet has changed consumer shopping behaviors and purchasing habits. Consumers
use the channels that best suit their needs at any given time to have an enhanced shopping …

Purpose Online shopping has become a commonplace thing nowadays as people can buy
products from the comfort of their home. But such environments do not offer a complete …

Private labels (PL) have become increasingly popular during the past decades, with market
shares steadily growing worldwide. At the same time, consumers are increasingly switching …