The purpose of this paper is to identify the current directions and tools of strategic marketing
management of retail trade enterprises in modern Russia, as well as to justify the need of …

The main objective of the current study is to examine the impact of the innovation types such
as product, process and market innovation on the performance of the Indonesian SMEs …

In recent decades, European policy has targeted specific measures towards SMEs. The
recently concluded Horizon 2020 Programme, under the Europe 2020 Strategy, has …

Creative economy had been developed from the basic model based on the creativity that
potentially develop the economic growth of one regency, especially micro small and medium …

Indonesia possesses significant and diverse potential in local food production. The diversity
has created ideal conditions for the production of a wide variety of local foods rich in flavors …

Innovation is a necessary factor for a company to find a way to survive. Only through
continuous innovation can an enterprise seek long-term development. If an enterprise does …

This paper investigated the effect of strategic marketing practices (SMP) on performance of
selected Insurance companies in Lagos State, Nigeria. The study adopted cross-sectional …

The study examines at how innovative marketing methods affect the success of Nigerian
insurance businesses. Data was acquired from 504 management employees at 56 …

MSMEs require a variety of tools and resources to succeed. The most significant barriers to
the success and long-term expansion of MSMEs are those that prevent them from employing …

Değerli okuyucu,“E-TİCARET FİRMALARINDA PAZARLAMA YÖNETİMİ VE STRATEJİK
PAZARLAMA PLANLAMASI” kitabında günümüz dünyasında giderek artan bir öneme sahip …