Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Although it is well accepted that the self‐concept includes numerous identities, the
preponderance of past consumer identity research has explored one identity at a time and …

Marketing scholars wield untapped potential to expand research into the wellbeing of
consumers with mental illness beyond existing clinical and medical perspectives, enriching …

Social movements, such as Black Lives Matter, surge when support grows for their social
justice goals. At their core, social movements advance when people act collectively by rising …

When confronted with racial stigma, how do people manage it? What specific arrangements
of objects and tactics do they mobilize to make everyday life more tolerable (if not more …

How do historically stigmatized social groups consume strategically when they have
achieved greater recognition, status, and respectability in society? Based on a seven-year …

The dominant theoretical approach to exploring ethnic and racial inequality in marketing and
consumer research focuses on discrete acts of discrimination that stem from social …

This research enriches the field's perspective on value and argues that to seriously address
inequality during the next 50 years, consumer research must explore processual aspects of …

We offer a framework to assess marketing activities for their relationship to human rights,
grounded in the recognition that respect for dignity—the inalienable, inherent, and equal …

A consumer's personal attribute (eg, disease, body weight) can assume the qualities of a
stigma (ie, become a source of devaluation by others) in the presence of certain audiences …