Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Advertisers have begun to recognize the role of inclusive advertising in consumer well-
being. One way to increase inclusivity is to minimize experiences of exclusion using …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …

The current work examines how consumers respond to luxury products designed with
significant utilization of technology. It delineates two inherent values of luxury products …

This study is an attempt to advance the theory of masstige marketing by conceptualizing the
masstige buying behavior. The masstige theory is in the infancy stage, with little …

The concept of “new luxury” has challenged the conventional marketing of luxury goods as
prestigious, leading to greater expansion of mass luxury meaning. This has become more …

Current opportunities enabled by combining the Internet of Things and the Artificial
Intelligence may allow marketers and managers to completely redesign shopping …

The rapid industrialization and growth across the world have fostered the consumption of
luxury fashion brands. Electronic word-of-mouth on social media (eWOM) is fast becoming …

In the past decades, as traditional luxury goods and conspicuous consumption have
become more mainstream and lost some of their signaling value, new alternative signals of …