Drawing on social identity theory, this study aims to examine the impact of antecedents of
eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social …

Recently, social media marketing has become one of the most significant growth channels
for many businesses. However, many companies are still unclear about using social media …

We are living in the digital age where consumers have become more elegant, and their
buying intention is radically transforming from traditional to online buying behavior. This …

Social media channels provide a critical opportunity for sharing electronic word-of-mouth
(eWOM) communication. eWOM has been considered a prominent factor in shaping …

Urban innovation has always been a research topic of scholars, but research focusing on
the relationship between innovative city pilot policy and regional innovation is still relatively …

Drawing on consumer socialization theory, this research investigates the impact of egoism,
sense of belonging, and internet usage on young Chinese consumers' electronic word of …

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM)
motivations of regulatory-focused customers with positive and negative consumption …

Purpose By applying the American Customer Satisfaction Index (ACSI) model to virtual art
exhibitions, this research aims to reveal insights into the factors impacting visitor satisfaction …

Social media is a virtual community or network platform that the public uses to achieve self-
creation and it's sharing with others; under the social media environment, self-media …

The development of second-hand bookstores has received ample attention in the book
industry. However, research on their operational strategies is still in its infancy, especially …