This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …

Live-stream shopping has witnessed a leap in development since the coronavirus disease
2019 outbreak. However, research exploring the determinants of live-stream customer …

This article examines cultural and economic behavior on live streaming platform Twitch. tv,
and the monetization of live streamers' content production. Twitch is approximately the …

The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …

This study draws on tourism literature and current examples to propose that the emergence
of Travel Live Streaming (TLS) provides new affordances for live streamers, viewers, and …

To combat climate change, it is of vital importance that people change their behaviors. This
study explores how influencers, or so-called greenfluencers, on Instagram could be utilized …

Strategic influencer communication is a relatively new domain in communication
management. Organizations and their agencies have to adapt existing or even develop new …

La población juvenil española ha modificado en la última década su consumo televisivo,
migrando desde los canales tradicionales hacía las nuevas plataformas digitales de diverso …

Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …