The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught
academic attention. The result is a growth in global publications. This study examines 34 …

This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …

Purpose The present study attempts to analyze if personal values, namely collectivism,
materialism and environment attitude, have an impact on attitude to invest in socially …

Purpose This study aims to assess both internal and external factors that impact consumer
attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More …

Purpose The purpose of this study was to investigate the determinants of purchase
intentions for utilitarian and hedonic counterfeit sporting goods among Muslim'consumers …

Özet Planlı Davranış Teorisinden yola çıkan bu çalışma, genç eğitimli tüketicilerin ikinci el
giysi satın alma motivasyonlarını yenilik arayışı, tutumluluk, çevre dostu olma ve hazine …

Handloom apparel has always occupied a special position in the textile and apparel market
of India. Hand-spun and hand-woven apparel are valued globally because of the …

Currently, the use of counterfeit products in Indonesia is increasing. Handbags are among
the most widely used counterfeited products. This study aims to measure consumer behavior …

The issues related to counterfeiting and counterfeit purchase intentions have remained a
key concern for researchers as well as practitioners in the marketing field. This study aims to …

The research study is developed to examining the impact of Generation Z's attitude toward
counterfeit footwear in Malaysia. The main concern of this research will be around the …