The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

Sustainable development is on the agenda of all economic sectors. This is a radical change
for the luxury market, so far discreet on these matters. In addition, baby boomers have …

This study developed a study model to unearth the influences of the symbolic manifestation
of luxury service consumption. During an extensive cross-disciplinary literature review …

The willingness to take action against climate change may be shaped by cultural
orientations. The present study investigated individualist–collectivist differences in climate …

The luxury fashion industry suffers substantial losses due to non‐deceptive counterfeit
purchase behavior. This study extends prior research on such behavior by investigating the …

Purpose This study aims to examine the role of face consciousness, materialism and risk of
embarrassment in determining consumer purchase intention toward counterfeit luxury …

Since 1990, luxury market growth has mainly come from emerging economies, due to the
growing number of consumers who have achieved sufficient purchasing power to acquire …

Austerity to materialism and brand consciousness: luxury consumption in India | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Due to increased intensity of competition, retention of customers has become a major
concern in many service industries. Although researchers have investigated customer …