The coffee industry has evolved in several waves which resulted in coffee culture among a culturally diverse society. Drinking coffee culture has taken part in consumers' daily life not …
Topokeni was a local online courier and ride-hailing service in Palu. In this study, we tried to understand the social media marketing strategies used by Topokeni, as we assumed that …
Penelitian ini bertujuan untuk menguji teori yang menyatakan bahwa ketika brand identity dirancang dan dapat dikomunikasikan dengan baik pada konsumen, nanti¬ nya akan …