Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

This study aims to review and synthesise the contributions of disruptive digital technologies
to hotel performance. A sample of 3,914 articles was extracted from the Web of Science and …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

An uncertain and complex economic environment requires companies to act quickly and
reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …

Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …

The crucial role of customers' positive experience and their subsequent word-of-mouth have
been highlighted by both scholars and practitioners for all industry sectors. In response to an …

This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

This study aims to better understand how one particular personal capacity—psychological
resilience—may help consumers adapt to the 'new normal'provoked by the COVID-19 …

This paper summarizes how social media and other technologies continue to proliferate; the
shifting economic landscape will precipitate more adaptive approaches for managers …