OBJECTIVE: To provide a brief overview of 15 selected persuasion theories and models,
and to present examples of their use in health communication research. RESULTS: The …

In his exploration of the parameters of perнsuasion, Miller (1980; see Chapter 1 in this
volume) wrote that persuasion was an indiнrectly coercive process. His position was based …

This study investigates the relationship between attitudes toward a behavior and subjective
norms in the Theory of Reasoned Action (TRA). Unique to this research, attitudes toward a …

The primary objective of this investigation was to validate the recent operationalization of
state reactance as a latent construct comprised of both affective and cognitive components …

The use of pesticides can lead to respiratory, reproductive, genetic, and nervous system
diseases, which are major potential threats to human health. The abuse of pesticides by …

Due to environmental degradation, using environment-friendly products has become
necessary to reduce carbon emissions. However, the consumption of such products is still …

Self‐construals have been advanced as individual level cultural dimensions, and are
thought to explain and mediate the effects of culture on a variety of outcome measures. This …

We model intention and behavior toward water conservation using the theory of reasoned
action in a form that includes environmental values with information seeking, exposure, and …

Two studies tested whether online social networking technologies influence health
behavioral social norms, and in turn, personal health behavioral intentions. In Study 1 …

Entertainment-education (EE) may offer an effective way to reduce risky behavior by
modeling healthy behaviors. Although there is some empirical evidence to support the …