Purpose A growing number of international travellers have influenced how hotels manage
their customer satisfaction reviews and ratings. This study examines the influence of …

Consumer attitudes toward the usefulness of and willingness to use Internet e-retail banking
were identified and measured. Our survey was undertaken in Singapore, because its …

Web Course Tools (WebCT) have enhanced the ability and motivation of institutes of higher
education to support e-learning. In this study, we extended the Technology Acceptance …

Despite the importance of trust and commitment in relationship marketing, the scholarly
inquiry on the issue is rather impeded in several ways. Furthermore, when it comes to the …

This article is predicated on the idea that leaders shape workplace affective events. Based
on Affective Events Theory (AET), I argue that leaders are sources of employee positive and …

This paper presents some of the findings to emerge from a qualitative study of social
enterprise in the UK. The findings discussed in this paper refer to the marketing activities of …

Applying the principles of marketing to nonprofit organizations and the fundraising sector is
vital for the modern fundraiser who wants to increase profitability and diversify their …

Considering that one of the alternatives for transitioning to a circular economy is the
adoption of new business models based on use/performance instead of product ownership …

Das Lehrbuch vermittelt in anwendungsorientierter Form Begriffe und Methoden der
Marktforschung. Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, praktische …

The article explores the quality dimensions that the visitors of national and foreign business‐
to‐consumer portals use to assess the performance of their service offering. Based on the …