[PDF][PDF] Impact of product packaging on consumer's buying behavior

AR Raheem, P Vishnu, AM Ahmed - European journal of scientific …, 2014 - researchgate.net
The objective of this study is to determine role of packaging on consumer's buying behavior.
The purpose of this research is to examine the essential factors, which are driving the …

[引用][C] Visual influence of packing on consumer buying behavior of ready to eat food products

GH Vardhan, M Amulya - Journal of Business and Management, 2014