The role of ethics in business-to-business marketing: An exploratory review and research agenda
Despite the prominence of ethics in mainstream marketing literature, its position in business-
to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a …
to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a …
Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty
In business-to-business (B2B) service organisations, unethical practices frequently lead to
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
How much customer collaboration is too much? Implications for user entrepreneurship and product performance
Purpose Research in the business-to-business (B2B) and user entrepreneurship literature
agrees that “user-driven” perspectives allow entrepreneurs to develop innovative products …
agrees that “user-driven” perspectives allow entrepreneurs to develop innovative products …
Resilience and business model adaptation in turbulent times: experiences of Russophone migrant entrepreneurs in Germany during Covid-pandemic
Migrants starting up businesses face different challenges than local companies, this
difference can represent multifaceted features during turbulent times. Migrant entrepreneurs …
difference can represent multifaceted features during turbulent times. Migrant entrepreneurs …
Migrant entrepreneur: Strategic approaches to overcoming liminality
M Elo, L Ermolaeva… - International Small …, 2024 - journals.sagepub.com
In this article, we explore how migrants establish and operate small and medium-sized
enterprises in the host country while navigating liminality and developing appropriate …
enterprises in the host country while navigating liminality and developing appropriate …
[PDF][PDF] Performance of Indonesia Sharia companies: Does corporate ethical identity matter?
I Hartyanti, P Harto… - Journal of Islamic …, 2023 - pdfs.semanticscholar.org
Abstract Purpose-The development of Islamic finance has made many Indonesia sharia
companies register themselves as part of the Indonesia Sharia Stock Index (ISSI). The …
companies register themselves as part of the Indonesia Sharia Stock Index (ISSI). The …
Forging the future: The evolving role of individuals in B2B marketing
This chapter serves as a conclusion for the book. The authors provide a brief overview of
previous literature on the topics that the three sections of the book encompass, namely, a …
previous literature on the topics that the three sections of the book encompass, namely, a …
Rising to the challenge: A french baker's story of providing affordable organic food
N Touratier-Muller… - Individuals in B2B …, 2024 - taylorfrancis.com
The purpose of this case study is to learn about a French entrepreneur who has operated an
organic bakery in the city of Pau since 2018. His objective is to provide affordable organic …
organic bakery in the city of Pau since 2018. His objective is to provide affordable organic …