[PDF][PDF] Antecedents & After-Effects of Content Creator-Based Product Placement: Empirical Insights from Bangladesh
MN Shams, F Kashem, F Zakir… - International Journal of …, 2024 - academia.edu
Purpose: The emergence of content creators in social media is a comparatively new
phenomenon of interest which has rightfully attracted the digital marketers. As they have …
phenomenon of interest which has rightfully attracted the digital marketers. As they have …
從選擇性注意力觀點探討產品置入型態與遊戲平台之廣告效果
徐淑如， 董和昇， 戴基峯， 詹永承 - 中山管理評論, 2017 - airitilibrary.com
由於行動遊戲具有目標導向的閱聽行為及易受外界環境干擾的特性, 採用突出的產品置入所產生
的廣告效果迥異於過往研究. 本研究利用注意力控制和注意力負載理論探討玩家的選擇性注意力 …
的廣告效果迥異於過往研究. 本研究利用注意力控制和注意力負載理論探討玩家的選擇性注意力 …
Effect of Product Placement Belief on Brand Awareness
AH Limbu, MR Aryal - Nepalese Journal of Business and Management …, 2022 - nepjol.info
Previous research papers have established product placement as a practical marketing tool
to raise awareness and shift attitudes. However, limited research has contributed to …
to raise awareness and shift attitudes. However, limited research has contributed to …