Artificial intelligence: a systematic review of methods and applications in hospitality and tourism
Z Doborjeh, N Hemmington, M Doborjeh… - International Journal of …, 2022 - emerald.com
Purpose Several review articles have been published within the Artificial Intelligence (AI)
literature that have explored a range of applications within the tourism and hospitality …
literature that have explored a range of applications within the tourism and hospitality …
Augmented reality marketing: A systematic literature review and an agenda for future inquiry
Augmented reality (AR) is a potentially disruptive technology that enriches the consumer
experience and transforms marketing. With the surging popularity of AR in marketing …
experience and transforms marketing. With the surging popularity of AR in marketing …
Augmented reality and the enhancement of memorable tourism experiences at heritage sites
Augmented reality (AR) has revolutionized the tourist experience, presenting an opportunity
to generate meaningful engagement with unique culture and heritage. Despite the potential …
to generate meaningful engagement with unique culture and heritage. Despite the potential …
[HTML][HTML] Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return
Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …
technologies, revolutionizing the way tourists engage with hospitality service providers. A …
Tourist satisfaction, willingness to revisit and recommend, and mountain kangyang tourism spots sustainability: A structural equation modelling approach
L Zeng, R Yi Man Li - Sustainability, 2021 - mdpi.com
The rapid development of society and economy has imposed insurmountable pressure on
the urban population, and many people suffer from sub-health conditions. Kangyang tourism …
the urban population, and many people suffer from sub-health conditions. Kangyang tourism …
Augmented reality marketing to enhance museum visit intentions
Purpose This study aims to explore the augmented reality (AR) effectiveness of museum
visiting. Design/methodology/approach Based on the AR marketing of the motivation model …
visiting. Design/methodology/approach Based on the AR marketing of the motivation model …
Quality dimensions of augmented reality-based mobile apps for smart-tourism and its impact on customer satisfaction & reuse intention
The COVID-19 pandemic has severely affected the tourism industry, with national lockdowns
aimed at curbing the spread of the virus mandating travel restrictions and prohibiting events …
aimed at curbing the spread of the virus mandating travel restrictions and prohibiting events …
The technology acceptance on ar memorable tourism experience—the empirical evidence from China
S Li, S Jiang - Sustainability, 2023 - mdpi.com
The application of augmented reality (AR) technology has revolutionized the memorable
tourism experience (MTE) of travelers, while challenging traditional destination marketing …
tourism experience (MTE) of travelers, while challenging traditional destination marketing …
Does familiarity with the attraction matter? Antecedents of satisfaction with virtual reality for heritage tourism
Virtual reality (VR) is a topic of growing interest. While many researchers have identified
factors that influence satisfaction with VR, additional important factors remain …
factors that influence satisfaction with VR, additional important factors remain …
Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender
V Martínez-Molés, TH Jung… - International Journal of …, 2022 - emerald.com
Purpose This study aims to apply theory on consumer learning in virtual experiences to
compare how media technologies (ie virtual reality [VR] and standard websites) and users' …
compare how media technologies (ie virtual reality [VR] and standard websites) and users' …