To investigate the dynamics of online persuasion, this research uses the Elaboration
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …

Both the use of Web sites and the empirical knowledge as to what constitutes effective Web
site design has grown exponentially in recent years. The aim of the current article is to …

Eye-trackers provide continuous information on individuals' gaze behavior. Due to the
increasing popularity of eye-tracking in the information systems (IS) field, we reviewed how …

This article focuses on the role played by the images that hotels use on their websites.
Under this approach, this study analyses the main image used in a hotel website …

The baby boom generation, born from 1946 to 1964, and Generation Y, born from 1977 to
1990, form two important groups of online users in terms of numbers and economic impact …

In this paper a novel approach for analyzing web user behavior and preferences on a web
site is introduced, consisting of a physiological-based analysis for the assessment of a web …

Advertising is arguably the most apparent form of marketing. Different forms of advertising,
such as posters, billboards, and emails, generate waste and are contrary to …

The purpose of this empirical study was to test specific factors of behavioral intention to use
m-learning in a community college setting using a modified technology acceptance model …

Purpose Despite the rapid adoption of smartphones among digital fashion consumers, their
attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This …

In recent years, technological advances and the introduction of social streaming platforms
(eg, Twitch) have contributed to an increase in the popularity of esports, a highly profitable …