Social Media (SM) are the most widespread and rapid data generation applications on the
Internet increase the study of these data. However, the efficient processing of such massive …

The digital information age has changed global tourism in profound ways. Information and
Communication Technologies (ICT) are pervasive, and they have become inextricably …

Luxury brands' pioneering digital strategies now incorporate augmented reality (AR), which
offers new opportunities thanks to AR unique characteristics. Luxury brands differ from other …

Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

A constant challenge for luxury brands is identifying ways to add value to their offering,
compensating for the high price charged. Previous research has highlighted that superior …

How is luxury conceived in a modern and changing world? While luxury is a well-
researched area in the domain of consumer goods, research on more consumer-focused …

This study explores two burgeoning aspects of marketing research; inspiration and
engagement, in the context of mass‐prestige brands; that is those brands that position …

Given the many ways luxury firms can communicate their sustainability efforts on social
media, this study employs complexity theory to identify the non-linear causal pathways …

The increase in disposable income and the luxury aspirations of the middle-class have led
to the introduction of a new genre of luxury, known as masstige luxury. The extant research …