This article provides a more differentiated understanding of mobile health consumers, and
considers whether health app use may contribute to new digital inequalities. It focuses on …

This research quantifies how privacy concerns and consumer characteristics are associated
with e-commerce participation and consumer response to social media advertising by …

Today, social commerce is one of the most rapidly growing subsectors of e-commerce,
creating new opportunities for brands of all types and sizes. However, despite its popularity …

Data breaches and misuse of data are rising, causing compromised consumer privacy. This
research explores the impact of stress and perceptions of a social contract violation have on …

We examine the boundary conditions of online personalized advertising by investigating
when it is perceived as acceptable and when negative feelings predominate. We conducted …

Advertising and brand communication in social media are increasingly driven by algorithms.
Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate …

The social sharing of consumers (eg, posting about a shopping experience) is the basis for
the flourishing of social commerce; however, it conflicts with consumers' psychological need …

Information sharing via social networking systems (SNS) is a common practice among
academics, as well as others, that brings substantial benefits. At the same time, privacy …

While data-driven personalization strategies are permeating all areas of online
communication, the impact for individuals and society as a whole is still not fully understood …

Purpose This study aims to examine the relative effectiveness of functional and financial
remedies in influencing customers' negative coping responses in the event of a data breach …