Purpose Despite the prominence of ethics in mainstream marketing and sales literature,
studies on the role of unethical sales practices remain sparse. As a result, we sought to fill …

Purpose The study has two objectives:(1) expand our knowledge of the relationship
between unethical behaviour and both trust and satisfaction and (2) demonstrate that …

Purpose This study examines how potentially irresponsible banking operations affect
organisational reputation. A moderated mediation model is applied to explain how major …

Purpose The purpose of this study is to examine the relationship between dispositional
mindfulness and financial well-being (FWB) and the mediating role of materialism on this …

Purpose In this study, the authors examine how a retail bank's positive, neutral, and negative
prior ethical reputations influence customers' perceptions and attitudes, leading to their bank …

In this study, it is aimed to draw the general view of marketing ethics literature by evaluating
the field via trend analysis with the journal-based evaluations obtained from a bibliometric …

Zusammenfassung Der Erfolg von Smart Services hängt entscheidend von der
Berücksichtigung der Kundenperspektive ab. Die jüngst in der Marketingwissenschaft …

Management scholars are increasingly stressing the importance of corporate social
responsibility (CSR) and its growing role in today's business world. Building on stakeholder …

The study aims to explore the relationship between the sales environment competitiveness
and the tendency towards unethical sales practices among salespeople who work in a …

The value co-destruction process has been heavily studied in recent years. However, most
studies have focused on the value of co-destruction's emotional and behavioral …