Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Event Studies is the only book devoted to developing knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

Conferences and conventions are one of the fastest growing areas of the events industry.
This is a substantially important sector yet research into many dimensions is in its infancy …

Purpose This paper presents an analysis of the impact of current technologies on customer
experiences in upscale hotels and assesses the potential of the latest technologies for …

The purpose of this study is to identify best practices, opportunities and barriers when
planning virtual and hybrid meetings for a Generation Y audience (1979–2000). Using a …

This research presents an examination of literature written within hospitality and tourism
studies and within other disciplines pertaining to virtual and hybrid meeting genres over a 10 …

Purpose This paper aims to examine generational formative referents as factors that
influence meeting attendees' adoption and technology use within virtual and hybrid …

This study identifies best practices, opportunities, and barriers for marketing and planning
virtual and hybrid meetings for Generation X (36 to 49 years old) within the United States …

The focus of this study is to identify best practices, opportunities and barriers for planning
and managing virtual and hybrid meetings for baby boomers, generation X, and generation …

Social media has developed into a very important business tool and provides a direct
channel for customers to express their opinions. The meeting industry has also adopted …