Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

Pengerjaan buku ini kami (penulis) lakukan secara berkolaborasi lintas Perguruan Tinggi
dan lintas displin ilmu, yang ditulis selama 1 (satu) bulan. Penulis berharap dengan …

The purpose of the study is to analyse how green reverse logistics technology impacts
agricultural entrepreneurial marketing firms' operational efficiency and sustainable …

Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …

This study seeks to establish entrepreneurial marketing (EM) as a key construct that
positively influences organizational performance. The authors review the evolution of the …

Abstract The Corona Virus, or COVID-19, has become one of the world's issues, not only
affecting health but also the Indonesian economy. One of the sectors that has been impacted …

Objective: Practices of traditional marketing cannot be fully applied to small and medium-
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …