Internal marketing and brand promise delivery of Indian public sector banks: A causal relationship analysis
B Thomas, AP Rodrigues - 2020 - gnanaganga.inflibnet.ac.in
Substantial contribution of the Indian banking industry to national GDP and its potential to
generate millions of jobs convey the significance of how qualitative its workforce should be …
generate millions of jobs convey the significance of how qualitative its workforce should be …
Internal branding: Developing a predictive model for the Indian service sector
P Sehgal, S Kaushal, M Sagar - Indian Journal of …, 2022 - samvad.sibmpune.edu.in
The purpose of this paper was to develop a predictive model to explain the internal brand
building phenomenon in service sector organizations from the banking, IT, and health …
building phenomenon in service sector organizations from the banking, IT, and health …
Extent of market orientation of commercial banks in Punjab
S Sharma, R Verma - Indian Journal of Marketing, 2017 - indianjournalofmarketing.com
The growing competition coupled with customer desires is making it essential for the firms to
implement such a concept, which can help them to develop a competitive edge over others …
implement such a concept, which can help them to develop a competitive edge over others …
[PDF][PDF] A Research Paper: Extent of Market Orientation of Commercial Banks in Punjab
S Sharma, R Verma - researchgate.net
The growing competition coupled with customer desires is making it essential for the firms to
implement such a concept, which can help them to develop a competitive edge over others …
implement such a concept, which can help them to develop a competitive edge over others …