Celebrity endorsement is a marketing strategy that involves using a celebrity's fame and
status to promote a product or brand (Nwaoboli, 2022). This strategy has been used for …

Nowadays, companies are operating in an open and globalised economic environment
where consumers are highly informed, having access to important information allowing them …

In the competitive landscape of higher education, the corporate image of universities plays a
pivotal role in attracting students, faculty, funding, and partnerships. This study examines the …

I wish to acknowledge God almighty for the gift of life, which is the mother of all other gifts.
And also to my parents for their esteem love and support. I wish to thank my project …

I would want to take this opportunity to announce that the research that I conducted in the
Department of Mass Communication in the Faculty of Arts at the University of Benin served …

The war in Ukraine entails a challenge for businesses to make choices regarding their
positioning and alignment. Therefore, it is relevant to address the impact of these decisions …

This study was an examination of the influence of home videos on the students of National
Open University of Nigeria, Benin Study centre. The goals of the study were to determine the …

This project work was based on a study undertaken by me, in the department of Mass
Communication, Faculty of Arts, University of Benin, under the supervision of Prof. Ezekiel …

Many factors influence the individual in his or her decision making process, shopping habits,
purchasing behaviour and choice of brand. Several studies have attempted to find the …

Preface international communication. Other areas delved into in the book are: how
international communication foster cooperation and collaboration on a global scale, global …