International market selection and segmentation: perspectives and challenges

N Papadopoulos, O Martín Martín - International marketing review, 2011 - emerald.com
Purpose–This paper has two overall goals. The first is to serve as a broad overview of the
literature on the subject theme, with three main objectives in mind: to highlight the …

[HTML][HTML] International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research …

B Francioni, OM Martín - Journal of International Management, 2024 - Elsevier
Abstract International Market Selection (IMS) is a strategic and complex decision by which
firms choose the markets in which to be present. Despite the undisputed academic and …

Mapping world cultures: Cluster formation, sources and implications

S Ronen, O Shenkar - Journal of International Business Studies, 2013 - Springer
This paper extends and builds on Ronen and Shenkar's synthesized cultural clustering of
countries based on similarity and dissimilarity in work-related attitudes. The new map uses …

Doing business in emerging markets

ST Cavusgil - 2021 - torrossa.com
Untitled Page 1 Page 2 S Tamer Cavusgil, Pervez N Ghauri & Leigh Anne Liu DOING BUSINESS
IN EMERGING MARKETS Page 3 S DOIN BUSINES EMERGI MARKE 3 Ed Sara Miller McCune …

Market selection for international expansion: Assessing opportunities in emerging markets

S Sakarya, M Eckman, KH Hyllegard - International Marketing Review, 2007 - emerald.com
Purpose–Traditional market selection analysis relies on purely macroeconomic and political
factors and fails to account for an emerging market's dynamism and future potential. The …

Political risk analysis of foreign direct investment into the energy sector of developing countries

W Jiang, I Martek - Journal of Cleaner Production, 2021 - Elsevier
Sustainable development is now a global pursuit, encompassing economic, social, and
environmental dimensions. Energy figures as a primary driver of the economy and thus for …

International market selection and segmentation: A two‐stage model

C Gaston‐Breton, O Martín Martín - International Marketing Review, 2011 - emerald.com
Purpose–The purpose of this paper is to present a two‐stage international market selection
and segmentation model addressed to help decision makers such as foreign institutions and …

Delineating foreign market potential: A tool for international market selection

A Ozturk, E Joiner, ST Cavusgil - … International Business Review, 2015 - Wiley Online Library
International expansion is becoming more imperative in today's marketplace. However,
determining which markets best suit a specific company is not a straightforward task. This …

Country-risk measurement and analysis: A new conceptualization and managerial tool

CL Brown, ST Cavusgil, AW Lord - International Business Review, 2015 - Elsevier
Country risk analysis has been a topic of investigation for decades, often focused on
forecasting the risks to business profitability and assets when investing in a country. While …

Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI

R Drogendijk, OM Martín - International Business Review, 2015 - Elsevier
We investigate how distance and different dimensions of distance between countries explain
the outward FDI of firms according to distinct home country contexts. We identify three …