Abstract International Market Selection (IMS) is a strategic and complex decision by which firms choose the markets in which to be present. Despite the undisputed academic and …
S Ronen, O Shenkar - Journal of International Business Studies, 2013 - Springer
This paper extends and builds on Ronen and Shenkar's synthesized cultural clustering of countries based on similarity and dissimilarity in work-related attitudes. The new map uses …
Untitled Page 1 Page 2 S Tamer Cavusgil, Pervez N Ghauri & Leigh Anne Liu DOING BUSINESS IN EMERGING MARKETS Page 3 S DOIN BUSINES EMERGI MARKE 3 Ed Sara Miller McCune …
S Sakarya, M Eckman, KH Hyllegard - International Marketing Review, 2007 - emerald.com
Purpose–Traditional market selection analysis relies on purely macroeconomic and political factors and fails to account for an emerging market's dynamism and future potential. The …
W Jiang, I Martek - Journal of Cleaner Production, 2021 - Elsevier
Sustainable development is now a global pursuit, encompassing economic, social, and environmental dimensions. Energy figures as a primary driver of the economy and thus for …
Purpose–The purpose of this paper is to present a two‐stage international market selection and segmentation model addressed to help decision makers such as foreign institutions and …
A Ozturk, E Joiner, ST Cavusgil - … International Business Review, 2015 - Wiley Online Library
International expansion is becoming more imperative in today's marketplace. However, determining which markets best suit a specific company is not a straightforward task. This …
CL Brown, ST Cavusgil, AW Lord - International Business Review, 2015 - Elsevier
Country risk analysis has been a topic of investigation for decades, often focused on forecasting the risks to business profitability and assets when investing in a country. While …
We investigate how distance and different dimensions of distance between countries explain the outward FDI of firms according to distinct home country contexts. We identify three …