Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Diversity training has gained momentum over the years across industries to reduce turnover,
increase revenue, and enhance the hospitable environment of the workplace, among other …

Race is integral to the functioning and ideological underpinnings of marketplace actions yet
remains undertheorized in marketing. To understand and transform the insidious ways in …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

The dominant theoretical approach to exploring ethnic and racial inequality in marketing and
consumer research focuses on discrete acts of discrimination that stem from social …

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been
revised and updated to reflect the fast-changing world we live in. The new state of the art …

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …

Using data from the 2015 China Household Financial Survey (CHFS) this paper examines
the effect of culture on the gender gap in financial literacy. We exploit geographical …

This paper examines the establishment of a feminist academic organization, GENMAC
(Gender, Markets, and Consumers; genmac. co), serving gender scholars in business …